Beijing (China), Sept. 11: The Tenth Colourful World Cultural Exhibition and Exchange Event opened on Wednesday at Hall 9 of Shougang Park, in Beijing . Hosted by the Information Office of Beijing Municipality, the event focuses on people-to-people cultural exchanges under the “Belt and Road” framework.
Through exhibitions, cultural performances, tourism promotions, and other means, the event provides a platform for cultural exchanges between China and other countries, fostering mutual learning among civilizations.
At the event, performers from Uganda, Slovakia, Indonesia, and other countries presented folk dances, ethnic music, solo singing performances and other performances typical of their countries.
The is a significant component of the “Culture and Tourism Services” section of the China International Fair for Trade in Services (CIFTIS), serving as an important platform for Beijing’s international cultural exchanges.
Through cultural performances, tourism promotions, and interactive activities such as the “stamp collection with passports”, the event is a veritable world-class gathering marked by rich cultural heritage.
This year’s edition introduced new immersive, interactive experiences based on the AI-powered “Travel the World with One Click” feature, including the “Silk Road Journey” check-in campaign, and live-streaming sessions connecting indoor and outdoor venues.
The indoor “Colorful Space” includes exhibition booths of 20 embassies, including Nepal, in China, while the outdoor area features highlights such as the “Time Corridor”, a thematic illustration exhibition, and a 10th-anniversary retrospective.
Coupled with the silhouette displays of the Beijing Central Axis and several interactive installations, this edition offers opportunities for a multi-sensory cultural experience.
From September 11 to 14, the Beijing Performance and Arts Group, as the event’s organizer, will continue organizing a wide range of activities at Shougang Park, including cultural showcases, tourism promotions, and several interactive activities.
Visitors are treated to a rotating lineup of performances featuring intangible cultural heritage items, such as acrobatics, traditional Chinese opera, quyi (a collection of traditional Chinese oral performing arts), and puppetry.
